GreenTree Hospitality Group Ltd. (“GreenTree” or the “Company”) is the leading pure play franchised hotel operator in China as franchised-and-managed hotels represent almost all of the hotels in its hotel network. In 2016, GreenTree was the fourth largest economy to mid-scale hotel group in China in terms of number of hotel rooms according to China Hospitality Association.
GreenTree operates one of the fastest growing economy to mid-scale hotel networks in China, with over 13 years of proven results and experience. As of December 31, 2017, GreenTree’s hotel network comprised of 2,289 hotels with 190,807 rooms in China, covering all four centrally-administrated municipalities and 263 cities throughout all 27 provinces and autonomous regions in China. The Company achieved the 2,000-hotel milestone through organic growth. GreenTree sells a predominant proportion of its room nights through its strong direct sales channels comprising its website and mobile app. GreenTree’s strong direct sales channels, combined with a loyal customer base, have contributed to its financial success.
The Company has built a strong “GreenTree Inns” brand as a result of its long-standing dedication in the hospitality industry in China and consistent quality of its services, signature hotel designs, broad geographic coverage and convenient locations. GreenTree has positioned its brands to appeal to value- and-quality-conscious business travelers and leisure travelers.
GreenTree has established a highly effective and scalable franchise management system that enables it to win franchisees and grow rapidly. This platform not only ensures quality services be consistently delivered to its guests, but also helps franchisees integrate into the GreenTree hotel network smoothly and quickly.